Posts about (page 1 of 1) - Domesticating IT

Insults: The Latest Conversion Rate Optimization Strategy?

July 29, 2014 by Jon DiPietro

So, is this a thing now? Over the past few months I’ve noticed what is ostensibly a conversion rate optimization trend that was a little jarring at first and now is beginning to get under my skin a little bit. I’m seeing it on more and more sites. Many of those sites are run by … Read more

4 Communication Tips for Avoiding “You Lost Me At ‘Hello'”

February 23, 2013December 30, 2009 by Jon DiPietro

Effective communication requires taking responsibility, attracting readers, hooking them early, and making your ideas memorable.

Presentation: Zen and Now

February 23, 2013December 28, 2009 by Jon DiPietro

I used to think I was pretty good at presentations but, in fact, I was guilty of “Really Bad PowerPoint. Then I read Presentation Zen and everything changed.