This article is part of a series of SmartFunnel case studies that provide examples of demand generation campaigns, which combine the best of inbound and outbound marketing strategies in order to generate great results. LinkedIn is a tremendous resource for identifying and connecting with target prospects. Our Better Demand Generation SmartFunnel begins with LinkedIn as a … Read more
With my background in industrial controls and leadership positions in the International Society of Automation (ISA), control system integrators are near and dear to my heart. I have lots of friends and colleagues who work in that industry. Over the past few years, I’ve conducted dozens of digital marketing assessments for control system integrators and … Read more
Last night, I had the pleasure of attending the New Hampshire High Tech Council’s third annual TechOut competition. I listened to five pitches and talked with several of the startups. One in particular made me think about where we are in social media in 2014 and how we’ve come full circle. But first, what is TechOut? … Read more
Somewhere in a NYU office, Clay Shirky is leaning back in his chair with a satisfied grin on his face thinking, “I told you so.” He’s much too polite to say it out loud, but he’s almost certainly thinking it. Because that’s the first thing I thought this morning after hearing news that there was … Read more
The timing on this is truly spooky. I logged into the Authentia SlideShare account this morning to take a look at the statistics for our latest upload, The Finely Tuned Sales and Marketing Machine. I was pleasantly surprised that it received more than 600 views in just a week! I wanted to see the analytics … Read more