Better White Papers With Smart Funnels [Case Study]

This article is part of a series of SmartFunnel case studies that provide examples of demand generation campaigns, which combine the best of inbound and outbound marketing strategies in order to generate great results. White papers are a staple of most B2B marketing strategies. This particular SmartFunnel is designed for maximum efficiency by extracting the greatest … Read more

Post-Hubsot: The Good, the Bad and the Ugly [Inbound Marketing Inquirer]

The Good, The Bad and the Ugly

In last week’s Inquirer, I announced that I was leaving Hubspot and explained why. I tried to be clear about the reasons why it didn’t fit me and might be a fit for others but left a couple of things out. Thankfully, Hubspot CMO Mike Volpe graciously chimed in and added some good points. I … Read more

Inbound Marketing’s Killer Feature

I was meeting with a sales professional last week and we were talking about the differences between inbound and outbound marketing. Our conversation wandered into a discussion about how to scale from a from a single craftsman, tradesman or consultant into a salable business model. That’s when it hit me and I realized what the … Read more