When it comes to institutions in the Web 2.0 world the catch phrase is no longer “If you build it, they will come.” Now, it’s “If you don’t build it, they will.”
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ISA: One Member’s Vision
The ISA (International Society of Automation) is facing a challenging time. As I prepare to attend the Fall Leaders’ Meeting and ISA Expo in a few days, I know that major cuts and dramatic changes are in store. Depending upon how you look at it, I am personally either blessed or cursed not be part […]
Sell Scarcity, Give Away Abundance
Note: This post is part 1 of 4 in a series of posts. The parent article is “ISA: One Member’s Vision.” Many thanks to Jim Pinto for bringing this into focus for me with his recent InTech article, “Sell scarcities, not abundance.” I’ve taken the liberty of expanding on his thesis by leveraging the concepts […]
Members as Content Providers
Content is the fuel for this new paradigm’s engine. A wide variety of interesting, thought provoking, authoritative, and even mundane content will increase member engagement and improve search engine results, driving more and more web search results to ISA. However, under the current publication infrastructure this is difficult if not impossible to realize. That’s because […]