Institutions: What’s the Worst That Could Happen?
When it comes to institutions in the Web 2.0 world the catch phrase is no longer “If you build it, they will come.” Now, it’s “If you don’t build it, they will.”
infrastructure
The Future of Software Is… Facebook?!?!
It’s becoming clear to me that Facebook as a delivery mechanism for software applications is going to be a real game changer for all businesses. It’s not all fun and games.
Members as Content Providers
Content is the fuel for this new paradigm’s engine. A wide variety of interesting, thought provoking, authoritative, and even mundane content will increase member engagement and improve search engine results, driving more and more web search results to ISA. However, under the current publication infrastructure this is difficult if not impossible to realize. That’s because the current approach is to filter, then publish. The alternative is to distribute, then filter. In other words, the long tail of the membership should be enabled to become content providers.