Inbound marketing begins and ends with content. But it can’t be any kind of content in order to be effective. In order for it to be all it can be, there are three specific traits it needs to have. Remarkable Content Dictionary.com defines “remarkable” as “worthy of notice or attention.” In other words, remarkable content … Read more
I spent this past weekend at WordCamp Boston. If you use (or want to use) WordPress, this event the best use of $20 and 14 hours of your time you will ever spend. The event was well organized, the speakers were dynamic and interesting, and the presentations were instructive and inspirational. As is always the … Read more
I was meeting with a sales professional last week and we were talking about the differences between inbound and outbound marketing. Our conversation wandered into a discussion about how to scale from a from a single craftsman, tradesman or consultant into a salable business model. That’s when it hit me and I realized what the … Read more
Weekly High Five lists the most interesting, compelling, and/or useful links of each week. This week’s theme is “Looking Ahead at Google and Social Media.” #5: Internet 2010 in numbers Those who do not study the past are doomed to repeat it. Throughout 2011, many employees and consultants will be putting together presentations and plans … Read more
If you want to be fundable, you need to be findable. Learn five tactics you can use in order to level the marketing playing field between you and your competitors.