Writing a business blog is hard work. When I see businesses – especially small businesses – put in the effort, my heart sings! But when they do it in a way that makes all of that effort a complete waste of their time, it breaks my heart! Unlike Neidermeyer from Animal House, I take no … Read more
Inbound marketing is really pretty simple; create remarkable content, share it with your friends and then convert that interest into business. It’s just too bad that simple doesn’t alway mean easy. And, boy, this stuff sure ain’t easy.There are a few reasons why businesses struggle with inbound marketing. The first and (arguably) most difficult hurdle … Read more
I’ve read a lot of stuff about writing. And I’ve written a lot of stuff about reading. I’ve studied the art of presenting. As a blogger, author and public speaker, I’m constantly on a quest to improve my communication skills. After all, that’s what business blogging is all about… How effectively can I transfer a … Read more
How are you surviving on this first day after the demise of Google Reader? Given the paltry adoption rate of RSS in general, you probably never noticed. But this was quite a personal ordeal for me for two reasons. First, I’m not one of those people who fears change. In fact, I love discovering new … Read more
In last week’s Inquirer, I announced that I was leaving Hubspot and explained why. I tried to be clear about the reasons why it didn’t fit me and might be a fit for others but left a couple of things out. Thankfully, Hubspot CMO Mike Volpe graciously chimed in and added some good points. I … Read more