Something really struck me yesterday: I think most digital marketers (myself included) are disproportionately focusing their efforts and resources in the wrong place. I attended Hubspot’s annual INBOUND conference this week. This event has seen incredible growth over the last few years. The first such event had several hundred attendees and this year’s attracted nearly … Read more
With countless resources available to entrepreneurs wishing to take the leap in the startup unknown, it can be difficult at times to judge which advice is truly helpful. The following list is a collection of must-consult marketing books (including three by Seth Godin or “the ultimate entrepreneur for the Information Age”) which are absolutely worth … Read more
Mark your calendars! 2014 is offering several can’t miss marketing events in Boston and New York. Experts in several industries with a wide range of backgrounds will be coming together to share their marketing knowledge with event goers. Participants will take away invaluable marketing advice and be on their way to implementing their 2014 marketing … Read more
This is part of a new series titled “How I Work,” in which I’ll reveal the tools and practices I use on a regular basis. If you’re just getting started with inbound marketing, this will help you figure out “what” and “how.” If you’re an experienced inbound marketer, you might find a new tip or … Read more
I attended Hubspot’s Inbound13 conference this past week. All I can say is, “Wow.” I’ve been going for four years and the growth in quantity and quality have both been staggering. I felt a bit like a pre-adolescent girl at a Big Time Rush concert, as some of my favorite marketing thinkers and doers were … Read more