So, is this a thing now? Over the past few months I’ve noticed what is ostensibly a conversion rate optimization trend that was a little jarring at first and now is beginning to get under my skin a little bit. I’m seeing it on more and more sites. Many of those sites are run by … Read more
This is part of a new series titled “How I Work,” in which I’ll reveal the tools and practices I use on a regular basis. If you’re just getting started with inbound marketing, this will help you figure out “what” and “how.” If you’re an experienced inbound marketer, you might find a new tip or … Read more
“It is a poor craftsman who blames his tools.” But that never stops golfers from upgrading their clubs every other year, right? They have a 20 handicap and think that adding 10 yards to their drives is going to make all of the difference. In the carnage following the Facebook IPO, I’m hearing a lot … Read more
Four major magazine publishers are hoping that a regime change can reverse their fortunes. I’m offering some unsolicited advice; learn a little from ESPN.
Weekly High Five lists the most interesting, compelling, and/or useful links of each week. This week’s theme is “The Changing Face of Facebook,” but I’ve also included a bonus link from Chris Brogan. #5: Federal Board Says Employees Shouldn’t Get Fired Over Facebook Posts The National Labor Relations Board has filed suit against a Connecticut … Read more