House, M.D. was a U.S. television show from 2004 through 2012. The show’s main character, Dr. Gregory House, was (according to Wikipedia) “a pain medication-dependent, unconventional, misanthropic medical genius who leads a team of diagnosticians at the fictional Princeton–Plainsboro Teaching Hospital (PPTH) in New Jersey.” One of his recurring mantras that frequently worked its way … Read more
This article is part of a series of SmartFunnel case studies that provide examples of demand generation campaigns, which combine the best of inbound and outbound marketing strategies in order to generate great results. Blogging is all the rage these days, but companies are struggling to see bottom-line results. Our “Better Content Marketing” SmartFunnel utilizes advanced … Read more
With my background in industrial controls and leadership positions in the International Society of Automation (ISA), control system integrators are near and dear to my heart. I have lots of friends and colleagues who work in that industry. Over the past few years, I’ve conducted dozens of digital marketing assessments for control system integrators and … Read more
In my last blog post, I talked about how you can accelerate your inbound marketing efforts by combining them with outbound marketing tactics. Business Insider just released its 2014 Future of Digital slide deck. I’ve reviewed it, and it reveals a ton of hard data to support a lot of things most of us already know: … Read more
Last night, I had the pleasure of attending the New Hampshire High Tech Council’s third annual TechOut competition. I listened to five pitches and talked with several of the startups. One in particular made me think about where we are in social media in 2014 and how we’ve come full circle. But first, what is TechOut? … Read more