SmartFunnels are simply the next evolution in marketing strategy that take advantage of new technologies and channels. CRM and email marketing system capabilities have advanced to the point where it is relatively simple to create sophisticated digital funnels. And new direct marketing channels have appeared via social media advertising. Together, these give rise to the … Read more
I attended Hubspot’s Inbound13 conference this past week. All I can say is, “Wow.” I’ve been going for four years and the growth in quantity and quality have both been staggering. I felt a bit like a pre-adolescent girl at a Big Time Rush concert, as some of my favorite marketing thinkers and doers were … Read more
This is a great time to be a small business owner or entrepreneur. Thanks to inbound marketing, there has never been more free, high-quality resources available to learn lots of critical business skills. Of course, there’s no shortage of blogs, e-books, videos, tutorials, white papers or info-graphics when it comes to inbound marketing. But there are … Read more
There are lots of reasons why using personal or work email accounts is a bad idea, none the least of which is that there are excellent solutions available for free.