Content marketing is hard. According to a recent B2B marketing survey by TechValidate, the biggest challenges to content creation are the time involved to create it and difficulties promoting it. But if you’ve tried your hand at content marketing, you didn’t need a survey to tell you that. To be successful, it’s important to do […]
Tag Archives | demographics
The first rule of search optimization is, “Do no harm.” Optimizing for the wrong keywords or attracting the wrong fan demographic can deceive search engines.
Groundswell is very well written, informative, practical, actionable and soaked with real stories and examples, but at the same time is a bit too self-serving.
I was asked to explain specifically how a fan page compares with email marketing, and I came up with seven reasons.