conversion rates

Hey Marketers – Stop Blaming Your Clubs

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“It is a poor craftsman who blames his tools.” But that never stops golfers from upgrading their clubs every other year, right? They have a 20 handicap and think that adding 10 yards to their drives is going to make all of the difference. In the carnage following the Facebook IPO, I’m hearing a lot … Read more

Remarkable Content’s “Big Three”

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Inbound marketing begins and ends with content. But it can’t be any kind of content in order to be effective. In order for it to be all it can be, there are three specific traits it needs to have. Remarkable Content Dictionary.com defines “remarkable” as “worthy of notice or attention.” In other words, remarkable content … Read more