Making membership free will not, in and of itself, build an effective army. First, they must be recruited. This is where the long tail comes into play. Next, they must be equipped with the latest technology, afforded competent and inspiring leaders, and trained in effective tactics.
Tag Archives | communication
Be Respectful in Our Marketing
Let’s talk about email. This has been a controversial subject for many years and for several reasons. The mistake here is that ISA has been wrestling with the best way to interrupt people, sort of like looking for the friendliest way to insult somebody. The solution is, once again, permission-based or opt-in marketing.
Using Social Media for a Social Media Round Table
How free Web 2.0 technologies significantly improved the conference experience for presenters, live attendees, and remote participants.
Do You Speak “Geek”?
Or perhaps more importantly, should you? I want to explore the very common situation of a manager or small business owner who does not “speak geek” and needs to outsource a software or web development project. I was recently asked by someone in such a position what the “best way to talk to a web […]