So, is this a thing now? Over the past few months I’ve noticed what is ostensibly a conversion rate optimization trend that was a little jarring at first and now is beginning to get under my skin a little bit. I’m seeing it on more and more sites. Many of those sites are run by […]
Tag Archives | communication
I’ve read a lot of stuff about writing. And I’ve written a lot of stuff about reading. I’ve studied the art of presenting. As a blogger, author and public speaker, I’m constantly on a quest to improve my communication skills. After all, that’s what business blogging is all about… How effectively can I transfer a […]
Reading is very slow, expensive, and inefficient. The ROI for this activity is very different depending upon whether a person is reading for effect or purpose.
Effective communication requires taking responsibility, attracting readers, hooking them early, and making your ideas memorable.
I used to think I was pretty good at presentations but, in fact, I was guilty of “Really Bad PowerPoint. Then I read Presentation Zen and everything changed.