Insults: The Latest Conversion Rate Optimization Strategy?

MessyDesk

So, is this a thing now? Over the past few months I’ve noticed what is ostensibly a conversion rate optimization trend that was a little jarring at first and now is beginning to get under my skin a little bit. I’m seeing it on more and more sites. Many of those sites are run by … Read more

Why the Inverted Pyramid Works for Business Blogging (and everything else)

the most interesting blogger in the world

I’ve read a lot of stuff about writing. And I’ve written a lot of stuff about reading. I’ve studied the art of presenting. As a blogger, author and public speaker, I’m constantly on a quest to improve my communication skills. After all, that’s what business blogging is all about… How effectively can I transfer a … Read more

Presentation: Zen and Now

I used to think I was pretty good at presentations but, in fact, I was guilty of “Really Bad PowerPoint. Then I read Presentation Zen and everything changed.