7 Content Marketing Lessons from Techmeme’s Headline Rewriting

Techmeme will rewrite headlines

Just two days ago, tech news aggregator Techmeme announced that it was going to start rewriting the headlines of stories that it presented on its site. This is a significant development because it blurs the line between the roles of reporting and aggregating. A site that reports news is obviously expected to write its own content … Read more

How to Create a Worthless Business Blog In 3 Steps

is your blog worthless?

Writing a business blog is hard work. When I see businesses – especially small businesses – put in the effort, my heart sings! But when they do it in a way that makes all of that effort a complete waste of their time, it breaks my heart! Unlike Neidermeyer from Animal House, I take no … Read more