How does your website look on the small screen? How well does your shopping cart work with tiny smartphone buttons? Is your social media activity happening during your audience’s most active periods? Or is mobile marketing just one more wrinkle in your online marketing that you don’t have the time, money or expertise to address? … Read more
Blog comments are a great tool for expanding brand awareness (personal or business) and generating a little traffic back to your website. I get a not insignificant amount of referral traffic from comments I leave on blog posts. In fact, I’ve resolved to spend more time commenting because those numbers continue to tick upward – … Read more
Life is simple. It’s just not easy. The same can be said for inbound marketing. There are lots of factors that will determine whether or not your inbound marketing initiative will be successful. Making a checklist of these factors is helpful but not terribly useful. I’m an engineer by education, so that means I love … Read more
This is a great time to be a small business owner or entrepreneur. Thanks to inbound marketing, there has never been more free, high-quality resources available to learn lots of critical business skills. Of course, there’s no shortage of blogs, e-books, videos, tutorials, white papers or info-graphics when it comes to inbound marketing. But there are … Read more
Arguably, the biggest challenge for inbound marketers is coming up with a steady stream of content marketing ideas. The unfortunate truth is that we’re not all Seth Godin, who seems to effortlessly come up with insightful observations every single day. I was feeling that pinch today. I’ve been struggling for writing inspiration and have not … Read more