The biggest challenge (arguably) with content marketing is finding the time. Although we know how valuable it is and what a great investment content is for our marketing efforts, let’s face it: We can always find a higher short term business priority. And so the blog post, ebook and webinar are perpetually pushed out until that magical day when 90% of all work takes place; tomorrow.
But when we finally do get to that day and start to put in the work, it helps to do so with maximum efficiency. In my opinion, this means two things. First, take as little time as possible. Having a plan/roadmap/template/checklist is useful in this regard. Second, get as much benefit from your work product as possible. Repurposing your content is the key to maximum return.
In this post, I’m going to show you how to use PowerPoint as the linchpin in a process that can get you maximum benefit with minimum investment.
Content Marketing With PowerPoint
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Phew! When I started writing this article, I thought it was going to be pretty short and sweet. In fact, it turned out to be something that I think deserves its own content marketing campaign. I think I’ll eat my own dog food and turn this concept into its own PowerPoint content marketing powerhouse. I can easily see how each of these 8 steps could be expanded into their own individual blog articles and then stitched together as a complete ebook. The first step, of course, will be to create that PowerPoint deck. And then it’s off to the races!