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SEO Case Study: What a Difference WordPress Makes

The new Girard at Large website is approaching 30 days since its launch. But it didn’t take nearly that long to realize that something was very, very different from its previous incarnation. Almost instantly, there were already messages from Google that essentially said, “I see what you did there.” There were indirect signs like Google Alert notifications and direct signs like organic search data.

Four days after the site went live, the first archive of my Web Savvy segment was posted. I received a Google Alert within minutes of that post being published. I had never received one in the previous three months of web savvy posts.

Google Alert for Jon DiPietro

Another sign appeared when I noticed that a Google search for “Domesticating IT” included the archives from the new Girard at Large website. But that’s just anecdotal evidence, so how about some data? I’m glad you asked because it’s even more impressive. Here is a graph from Google Webmaster showing the number of daily search impressions for

Organic Search Impressions

The blue line shows the number of daily search impressions and the orange line is a 14 day moving average. The anecdotal evidence and the data are making a clear point: A new website infrastructure can have a huge impact on search engine visibility. So let’s take a look at what’s changed in this SEO case study.

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