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Search Engine Optimization In Real Life

Google’s marketing team has tried (and succeeded pretty well in my opinion) to translate its Analytics product into terms we can all understand. They released a series of humerous videos that illustrate some of the outrageous hoops website owners expect their customers to jump through.

Site Search

In this first video, we see the anguish a shopper can go through in order to find the product they want.

Landing Page Optimization

The lesson here? Borrowing from Yoda, “Try not. Do or do not. There is no try.” If you’re going to attempt to upsell and/or cross-sell, you may be doing more harm than good if done poorly.

Online Checkout

This one combines nearly every pain point that every online shopper has experienced. Account login, terms of service, bait-and-switch pricing, session timeout, etc…




 

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