So, is this a thing now? Over the past few months I’ve noticed what is ostensibly a conversion rate optimization trend that was a little jarring at first and now is beginning to get under my skin a little bit. I’m seeing it on more and more sites. Many of those sites are run by … Read more
You’ve created your compelling ebook or your fabulous video or your super-handy infographic. Now what? The whole point of your content is lost if you don’t tell the world. Kind of like the Doomsday Machine from the movie Dr. Strangelove. This content promotion guide will give you a high level strategic view of how to get … Read more
You’ve read the blog posts, viewed the webinars, attended the conferences, bought the t-shirts. Maybe you even hired a consultant or two to help move the ball forward. You’ve either dipped a toe in the water or done a head-first swan dive into the inbound marketing pool. I guess there’s one question to ask at … Read more
Content marketing is hard. According to a recent B2B marketing survey by TechValidate, the biggest challenges to content creation are the time involved to create it and difficulties promoting it. But if you’ve tried your hand at content marketing, you didn’t need a survey to tell you that. To be successful, it’s important to do … Read more
The Heartbleed Bug is not specifically a digital marketing topic. However, I’m covering it for two reasons. First, any digital marketer is going to spend an awful lot of time online. This means that they will be particularly vulnerable to this bug. Second, I’m getting a whole bunch of emails and inquiries from people asking … Read more