Top Lesson from #INBOUND14: Filling a Leaky Bucket [Slideshare]

Something really struck me yesterday: I think most digital marketers (myself included) are disproportionately focusing their efforts and resources in the wrong place. I attended Hubspot’s annual INBOUND conference this week. This event has seen incredible growth over the last few years. The first such event had several hundred attendees and this year’s attracted nearly … Read more

What Enabled the Market Basket Victory?

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Somewhere in a NYU office, Clay Shirky is leaning back in his chair with a satisfied grin on his face thinking, “I told you so.” He’s much too polite to say it out loud, but he’s almost certainly thinking it. Because that’s the first thing I thought this morning after hearing news that there was … Read more

The Finely Tuned Sales and Marketing Machine [Slideshare]

Let’s face it. It’s hard to have a highly evolved digital marketing strategy when the goal posts get moved all of the time. Nevertheless, staying competitive requires that organizations be nimble and ever more sophisticated in their marketing approaches. Effective digital marketing is highly dependent on implementing the right strategies for your organization. And growing … Read more

Help Your Team Share Your Content More Easily With IFTTT

If you’re responsible for content marketing, you probably would use all the help you can get promoting it (not to mention productivity tips to help you save time). When you’re part of a company or team, it’s common to send out an email notification when new content is published so that they can help spread … Read more