Weekly High Five lists the most interesting, compelling, and/or useful links of each week. This week’s theme is “Choosing a basket for your Internet eggs.”
#5: WordPress Wins Open Source CMS Hall of Fame Award
Since the most important aspect of an effective inbound marketing strategy is remarkable, shareable, readable content, it therefore stands to reason that choosing the right basket (content management system) for your eggs (content) is also going to be critical to success. I’m a huge fan of WordPress and the Open Source Awards agree.
#4: iPad ‘newspaper’ created by Steve Jobs and Rupert Murdoch
Publishers are spreading their eggs in all kinds of baskets (print, open web, walled web, mobile, social media) in an attempt to figure out the best business model in a Web 2.0 economy. We now see the Oscar Madison and Felix Ungar of media by planning an iPad-only publication.
Link: The Guardian
#3: Ask the Wise Guy: Facebook Fan Page or Website?
Guy Kawasaki is nothing if not a “bottom line” kind of guy (rimshot). In this article, he does a great job of explaining why he put all of his eggs in the Facebook basket for his latest book, Enchantment. The bottom line is that if you’re trying to establish a web presence for something more ephemeral and less permanent, then skipping the website and going for a Fan page may very well be your best option.
#2: Facebook Introduces Anti-Email: Social Inbox, Seamless Messaging, Conversation History
Where are you going to put your e-communication eggs? Facebook is betting on the current trend of teens and twenty-somethings shunning email in favor of texting and instant messaging. But the central issue here may turn out not to be the technology, but the trust. Facebook hasn’t engendered a very high degree of trust lately, but we’ll see whether convenience and expediency win out over trust.
Link: Fast Company
#1: Long Live the Web
Tim Berners-Lee authored a sort of “State of Internet” article this week. Much of it discusses eggs and baskets, and the threats to both. He argues that net neutrality (lack thereof) threatens to crush certain eggs while failure to adhere to open standards threatens to diminish the quantity and diversity of baskets we have to choose from. It’s big thinking from a big brain about big issues.
Link: Scientific American