There are two huge marketing myths that tend to hold some companies back from considering inbound marketing strategies. Those companies who consider themselves to be B2B (business-to-business) frequently think that inbound marketing and social media aren’t for them.
I think there are two reasons that they’re wrong. First, my contention is that there is no such thing as business-to-business. It’s a complete misnomer. Second, there is plenty of data to suggest that their assumptions about blogs and social media are wrong.
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