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Mythbusting B2B Social Media Marketing

Mythbusters t-shirtThere are two huge marketing myths that tend to hold some companies back from considering inbound marketing strategies. Those companies who consider themselves to be B2B (business-to-business) frequently think that inbound marketing and social media aren’t for them. I think there are two reasons that they’re wrong. First, my contention is that there is no such thing as business-to-business. It’s a complete misnomer. Second, there is plenty of data to suggest that their assumptions about blogs and social media are wrong. The Inbound Marketing Inquirer is a weekly premium article that's free to view for members. Create a free account now:
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Top Marketing Stories of the Week

In (Partial) Defense of Tracking Cookies

I did a radio segment on this topic last week. Most people don't realize that just unilaterally turning off third party cookies is throwing out the baby with the bathwater. It may prevent some of these websites from tracking you, but it will degrade your overall web experience. Read more...

Business Blogging Workshop

I'll be running a blogging workshop here in Manchester on May 28th from 6pm to 8pm. Join me to learn the insider secrets to becoming a more effective and efficient blogger. Read more...

Why Interlinking Your Blogs Posts is a Must (and Not Just For SEO)

If you don't know about hub pages, you should. In fact, I think I'll cover that next week. Properly linking your own web pages is very important for SEO but this article covers some great non-SEO reasons for doing so. Read more...

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