Project Management courtesy of Cappellmeister on Flickr
Life is simple. It’s just not easy. The same can be said for inbound marketing. There are lots of factors that will determine whether or not your inbound marketing initiative will be successful. Making a checklist of these factors is helpful but not terribly useful. I’m an engineer by education, so that means I love models. Recently, I stumbled onto a business concept that works really well for planning, managing and measuring an inbound marketing implementation. That concept is J-curve management.
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