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I Learned a Surprising Social Media Marketing Lesson from a Jazz Drummer

Neil Peart takes lessons from Freddie GruberA couple of years ago, I caught a portion of a documentary about the rock band Rush. I’m a casual fan of theirs but probably even more so a fan of their drummer, Neil Peart. He’s an impressive guy for many reasons. In addition to being widely recognized as one of the greatest rock drummers of all time, he is responsible for writing nearly all of the band’s epic lyrics.

One of the reasons I find him so fascinating is the fact that even after multiple decades of incredible success, in the mid 90’s he began to feel like his physical talents had taken him as far as they could. He wasn’t satisfied and wanted to push himself even further. Most elite performers, athletes, business leaders, etc. wouldn’t dream of taking advice from anyone else, let alone seeking it out. But that’s exactly what Peart did. He sought out famed and eccentric jazz drumming instructor Freddie Gruber asked for some lessons.

What did he learn? It turns out he was holding his sticks wrong and wearing the wrong shoes. But that’s not what’s important. As I watched a short interaction between the two, there was another lesson I took from Gruber and it might surprise you to know that a jazz drummer could teach you something about social media.

The How Determines the What

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