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How Lambda and Sigma Are Squeezing Inbound Marketing

Anaconda Vise

Inbound marketing is feeling the vise-like squeeze of Internet trends.

I attended Hubspot’s Inbound13 conference this past week. All I can say is, “Wow.” I’ve been going for four years and the growth in quantity and quality have both been staggering. I felt a bit like a pre-adolescent girl at a Big Time Rush concert, as some of my favorite marketing thinkers and doers were there; Seth Godin, Mitch Joel, John Jantsch, et al.

In several of the keynotes, they referenced two statistical distributions I’ve mentioned on this blog several times; normal and power law. But keynotes from Seth Godin and Nate Silver made me realize it was time to revisit those curves and update my thinking about what they can teach us about inbound marketing.

Editor’s Note: I promise this post will not give you an ice cream headache from the math involved. The graphs tell the story quite well!

And the story is this: Being average is a moving target and it’s not quite as comfortable to be there as it used to be.

Two Important Inbound Marketing Curves

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