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Archive | Social Media

Google’s South Park Lesson

Wednesday, March 10, 2010

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Google’s South Park Lesson

Recent eytracking studies show that Google users are not looking at the real time search results, which seems to me is an authority problem, not presentation.

Online Footprint Survey Results

Wednesday, February 3, 2010

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Online Footprint Survey Results

The results from the online footprint survey are in and that means that the Facebook Fan Page contest is done.  Congratulations to Ken Steinberg!
You can see the full results in the slide presentation below.  The following series of blog posts discusses each question in the survey:
Three Reasons Why You Need to Own Your Personal Domain [...]

Facebook for Businesses Demystified

Monday, January 25, 2010

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Facebook for Businesses Demystified

Facebook’s terms of service and unintuitive user interface make it difficult for businesses to get started. This article provides tips and warnings for creating fan pages.

Social Media Will Erode Retail Margins in 2010

Monday, January 11, 2010

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Social Media Will Erode Retail Margins in 2010

In its “Global powers of retailing 2010: Emerging from the downturn” report, Deloitte identified several effects social media will have on retail businesses in 2010.

Twitter: To Follow, or Not to Follow?

Wednesday, January 6, 2010

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How many people should you follow on Twitter? And should you automatically follow any one who follows you? If not, how do you decide?

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