Jon DiPietro is Domesticating IT

7 Reasons to Include Facebook Fan Pages In Your Marketing

I was asked to explain specifically how a fan page compares with email marketing, and I came up with seven reasons.

Institutions: What’s the Worst That Could Happen?

When it comes to institutions in the Web 2.0 world the catch phrase is no longer “If you build it, they will come.” Now, it’s “If you don’t build it, they will.”

Publishing in the Digital Age

If you’ve been reading this blog or attending any of my presentations, it’s no secret that I’m a fairly big fan of Seth Godin. I watched a 30 minute video of his presentation, “Using New Media, New Marketing, and New Thinking to Create 10 Bestselling Books.”  The timing of this was interesting because it came [...]

ISA: One Member’s Vision

The ISA (International Society of Automation) is facing a challenging time.  As I prepare to attend the Fall Leaders’ Meeting and ISA Expo in a few days, I know that major cuts and dramatic changes are in store.  Depending upon how you look at it, I am personally either blessed or cursed not be part [...]

Sell Scarcity, Give Away Abundance

Note: This post is part 1 of 4 in a series of posts. The parent article is “ISA: One Member’s Vision.”
Many thanks to Jim Pinto for bringing this into focus for me with his recent InTech article, “Sell scarcities, not abundance.” I’ve taken the liberty of expanding on his thesis by leveraging the concepts [...]