High Five for Week Ending 28-Mar

This week’s High Five is a grab bag of internet marketing topics.

#5: ACTA Draft: No Internet for Copyright Scofflaws

Regular readers of this blog will know that I often talk about net neutrality and copyright issues.  This article discusses efforts by the U.S. to convince other nations to develop protocols for copyright protection that would make it the responsibility of Internet Service Providers to police copyright infringements and immediately suspend internet connectivity  and terminate “in appropriate circumstances.”  In addition to raising costs for ISPs, this will almost certainly result in a “shoot first, ask questions later” policy in order to reduce their risk.

Link: Wired

#4: WSJ on iPad for $17.99 a month, magazines to be at or near newsstand prices?

It’s becoming clear that the print publishing industry is looking at the iPad as an opportunity to start with a clean slate <rimshot>.  The horse has already left the barn in terms of providing free content on the internet, and so it seems that they intend not to make that mistake again.  From the outset, several publications are intending to at least begin their subscriptions on the iPad at very near news stand pricing.  Given Apple’s strict control of the content application rules on their platforms, this should not encounter the technical hurdles publishers have faced on the internet.  This time, it’s personal.

Link: engadget

#3: 5 Quick Ways To Improve Your Facebook SEO

Lisa Barone writes one of the best internet marketing blogs on the internet, in my opinion.  She is a frequent guest writer on Small Business Trends and this article provides five simple, yet solid tips for improving the search engine optimization of your Facebook fan page.

Link: Small Business Trends

#2: Are Marketing Dollars Shifting? Exhibit Industry Down 12.5%

There’s not a whole lot to tell for this one.  While the decline of the exhibit industry isn’t shocking, I was a bit surprised at the steep drop from last year.  More evidence that marketing dollars continue to flow from traditional channels like trade shows to inbound marketing.

Link: Hubspot

#1: Facebook Foreshadows New Features With Privacy Policy Tweaks

It’s time for our monthly Facebook privacy policy fire drill!  They are proposing a couple of new (and potentially disturbing to some) tweaks that will be made to their privacy policy.  The first is the integration of automatic geolocation features.  Applications like foursquare provide a fun way to localize social media and meet new friends, but they also broadcast your activities to the world and provide criminals with a possible blueprint for tracking your whereabouts.  The second change is the implementation of the new Facebook Connect policy, which may automatically sign you into sites and share your public information simply based on the presence of a cookie on your computer.  Given the fact that many Facebook users still don’t fully understand the implications of the “Everyone” default sharing mode on their wall, this has the potential to get a little nasty.

Link: TechCrunch

Feel free to provide your thoughts and/or contributions…