This week’s High Five is a grab bag of internet marketing topics.
#5: ACTA Draft: No Internet for Copyright Scofflaws
Regular readers of this blog will know that I often talk about net neutrality and copyright issues. This article discusses efforts by the U.S. to convince other nations to develop protocols for copyright protection that would make it the responsibility of Internet Service Providers to police copyright infringements and immediately suspend internet connectivity and terminate “in appropriate circumstances.” In addition to raising costs for ISPs, this will almost certainly result in a “shoot first, ask questions later” policy in order to reduce their risk.
#4: WSJ on iPad for $17.99 a month, magazines to be at or near newsstand prices?
It’s becoming clear that the print publishing industry is looking at the iPad as an opportunity to start with a clean slate <rimshot>. The horse has already left the barn in terms of providing free content on the internet, and so it seems that they intend not to make that mistake again. From the outset, several publications are intending to at least begin their subscriptions on the iPad at very near news stand pricing. Given Apple’s strict control of the content application rules on their platforms, this should not encounter the technical hurdles publishers have faced on the internet. This time, it’s personal.
#3: 5 Quick Ways To Improve Your Facebook SEO
Lisa Barone writes one of the best internet marketing blogs on the internet, in my opinion. She is a frequent guest writer on Small Business Trends and this article provides five simple, yet solid tips for improving the search engine optimization of your Facebook fan page.
Link: Small Business Trends
#2: Are Marketing Dollars Shifting? Exhibit Industry Down 12.5%
There’s not a whole lot to tell for this one. While the decline of the exhibit industry isn’t shocking, I was a bit surprised at the steep drop from last year. More evidence that marketing dollars continue to flow from traditional channels like trade shows to inbound marketing.
Feel free to provide your thoughts and/or contributions…