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GIMD: Getting Inbound Marketing Done

Inbound marketing like water

Inbound marketing like water (image: ripples by zenobia_joy on Flickr)

A couple of weeks ago, I asked the question, “Are you too busy to blog?” In that post, I made the case that the reality is that you’re probably not too busy. Over the past couple of weeks, I’ve spoken with a bunch of prospects who say they’re too busy for all of this blogging and social media stuff. Since I can’t really come right out and tell them they probably aren’t too busy, I have to take a different approach.

The approach is based on David Allen’s life-altering personal productivity system called Getting Things Done (a.k.a. GTD). I watched a recent TEDx presentation by David Allen and two things occurred to me:

  1. It’s time to get back into my GTD habit
  2. The reasons people are unproductive are the same reasons they think they’re too busy for inbound marketing

Inbound Marketing Like Water

I bought his book Getting Things Done: The Art of Stress-Free Productivity (Amazon affiliate link) several years ago. Implementing and following his system is a lot like exercising: When you’re doing it regularly, you feel fantastic and your life is healthier and more productive. But, being human and all, it’s easy to fall out the habit and return to your old ways. The bottom line, however, is that when I’m using GTD my work is much more focused, productive and – perhaps most importantly – stress-free.

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