The Tip Jar is a weekly inbound marketing tip that is only available to subscribers. This week's Tip Jar concludes last week's topic of marketing with logic and emotion.
Tip Jar: Emotion's the Notion
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Social Media Marketing Metrics - Let's Play Rock, Paper, Scissors
LinkedIn is "best!" Facebook "wins!" Twitter "beats" Facebook! What's a marketer to believe with all of these (seemingly) conflicting headlines?
5 Conversion Experts Scrutinize a Universal Orlando Landing Page
These conversion experts completely shred this landing page from Universal Orlando. OK, let's admit it: There's a little bit of schadenfreude when you can see a big company with loads of money fail so badly. But there's much more to this article than that. There is much to be learned from their mistakes.
Is Social Media Worthwhile For Local Businesses?
While it’s true that many businesses may not see as direct of a return on social media development work, there are a number of significant indirect benefits that make it worthwhile. This does not mean that a company needs to be involved with every large and small social media platform, and it doesn’t mean that large quantities of time must be spent on social media activities.