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Content Marketing Success Starts at the Top

Leadership is critical for content marketingI’m traveling this week, attending the annual ISA (International Society of Automation) Fall Leaders’ Meeting. The Society is about to launch a brand new website and we were talking about the new blogging capability we’ll have. Several people asked me what has been successful with my clients when it comes to content marketing. The secret ingredient can be described with one word.

Leadership.

Top Down or Bottom Up?

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