Search engine marketing combines paid advertising with search engine optimization techniques to drive more qualified inbound marketing traffic.
British flower vendor Interflora was assessed a Google death penalty this week. Google hasn’t commented publicly about the reason but there has been some good sleuthing done that provides some good insight and likely causes. From all appearances, it does not seem like Interflora was trying to deliberately game the system. Many are arguing that … Read more
You’ve probably heard this joke before: Two hikers walking through the woods come across a hungry bear. One of the hikers immediately drops to his knees and pulls a pair of sneakers out of his backpack. As he quickly removes his hiking boots in favor of the running shoes, his companion says, “There is no … Read more
Google published a really good video titled “SEO for startups in 10 minutes.” It provides a great review of what a company needs to do when launching a new website. However, it’s also a nice checklist anyone can use in order to audit their own search engine optimization efforts. Here are the steps outlined in … Read more
Over the past couple of months, I’ve been speaking with a business owner who has outsourced her search engine optimization. The good news is that they earned her several number one rankings for some important keywords. The bad news is that they broke almost every rule in the book in doing so. “So what?” you … Read more
“I’ve said it before and I’ll say it again. Life moves pretty fast. If you don’t stop and look around once in a while, you might miss it.” This sage advice comes to us from the wise and prescient Ferris Bueller. In a world where strategic business planning is typically measured in years, the pace of change … Read more