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Archive | Search Engine Marketing

Search engine marketing combines paid advertising with search engine optimization techniques to drive more qualified inbound marketing traffic.

The Real Reason Why CopyBlogger Is Removing Commenting

[Spoiler Alert] Links. In a blog post from this past Monday, Copyblogger explained Why We’re Removing Comments on Copyblogger. It’s a smart move by some demonstrably smart marketers. They gave several perfectly good reasons why it would be a good idea for them. First, the conversation doesn’t end. They argue that social media has significantly marginalized […]

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Google Hummingbird SEO Case Study

How Does Google Hummingbird Affect Keyword Rankings?

Organic Search Engine Marketing used to be so straightforward. Make sure your on-page signals (URL, title, headings, alt text, keyword density, etc.) were good and then generate back-links with optimized anchor text. Alas, those days are long gone. Google’s algorithm updates can whipsaw your keyword rankings by three or four pages at a time, almost overnight. Today’s […]

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Search Engine Optimization In Real Life

Google’s marketing team has tried (and succeeded pretty well in my opinion) to translate its Analytics product into terms we can all understand. They released a series of humerous videos that illustrate some of the outrageous hoops website owners expect their customers to jump through. Site Search In this first video, we see the anguish […]

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