Search engine marketing combines paid advertising with search engine optimization techniques to drive more qualified inbound marketing traffic.
For those digital marketing professionals who’ve been stranded on a desert island for the past couple of years, you may be surprised to learn that Google is launching a long-awaited algorithm update on the 21st of April. This update will be rolled out over the course of a week and it will incorporate mobile usability as […]
[Spoiler Alert] Links. In a blog post from this past Monday, Copyblogger explained Why We’re Removing Comments on Copyblogger. It’s a smart move by some demonstrably smart marketers. They gave several perfectly good reasons why it would be a good idea for them. First, the conversation doesn’t end. They argue that social media has significantly marginalized […]
Organic Search Engine Marketing used to be so straightforward. Make sure your on-page signals (URL, title, headings, alt text, keyword density, etc.) were good and then generate back-links with optimized anchor text. Alas, those days are long gone. Google’s algorithm updates can whipsaw your keyword rankings by three or four pages at a time, almost overnight. Today’s […]
This week’s radio segment on the Girard at Large program focused on Google AuthorRank and its effect on search engine optimization. Click to download in MP3 format (8.59MB)
Google’s marketing team has tried (and succeeded pretty well in my opinion) to translate its Analytics product into terms we can all understand. They released a series of humerous videos that illustrate some of the outrageous hoops website owners expect their customers to jump through. Site Search In this first video, we see the anguish […]
