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Archive | Marketing Analytics

You can’t manage what you aren’t measuring. Marketing analytics allow you to monitor and manage inbound marketing strategies.

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Social Media Marketing Metrics – Let’s Play Rock, Paper, Scissors

Here are two article headlines I’ve seen in the past 24 hours: LinkedIn Replaces Facebook as Top Social Tool Facebook Wins In Social Media Time-Spend Twitter Beats Facebook for B2B Lead Generation OK, so you’re telling me that LinkedIn is the “top” social tool, but Facebook wins over LinkedIn and Twitter while Twitter beats Facebook. […]

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