I occasionally post subjects with the subtitle, “I Do Not Think It Means What You Think It Means.” The subtitle pays homage to one of my favorite sources of movie quotes, The Princess Bride. When I speak with prospects and clients, I find that there’s a lot of confusion around the term “landing pages.” It’s […]
How does inbound marketing convert visitors to leads? Two words; landing pages!
I’ve performed a bunch of free inbound marketing evaluations for businesses large and small. There are two mistakes I see companies making far more than any other. I covered the first mistake by describing why companies fail at social media. But there is another mistake that is even more common. It seems that a majority […]