I thought I would take a momentary break from the inbound marketing content and post something from my engineering roots – standards. I’m heavily involved with the International Society of Automation and one of their key missions is developing automation industry standards. However, this could just as easily apply to any number of standards that […]
Domesticating IT blog posts pertaining to ISA (International Society of Automation).
When it comes to institutions in the Web 2.0 world the catch phrase is no longer “If you build it, they will come.” Now, it’s “If you don’t build it, they will.”
The ISA (International Society of Automation) is facing a challenging time. As I prepare to attend the Fall Leaders’ Meeting and ISA Expo in a few days, I know that major cuts and dramatic changes are in store. Depending upon how you look at it, I am personally either blessed or cursed not be part […]
Note: This post is part 1 of 4 in a series of posts. The parent article is “ISA: One Member’s Vision.” Many thanks to Jim Pinto for bringing this into focus for me with his recent InTech article, “Sell scarcities, not abundance.” I’ve taken the liberty of expanding on his thesis by leveraging the concepts […]
Making membership free will not, in and of itself, build an effective army. First, they must be recruited. This is where the long tail comes into play. Next, they must be equipped with the latest technology, afforded competent and inspiring leaders, and trained in effective tactics.