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Archive | Inbound Marketing Strategy

Blog posts about developing an effective inbound marketing strategy.

Building a Content Conveyor Belt

Inbound marketing begins with creating content, optimizing it for search, and promoting it via social media.  Blogging is the Queen Mother of content platforms, but many companies are more intimidated by it than they probably should be.  Frequently, they focus on the task of creating original content. While this is certainly critical, it’s not the […]

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How to Leverage Internet Technology

The ever-advancing web is continuously lowering the cost of online collaborative solutions and improving usability. Although we all know this intuitively, many people who don’t closely follow the latest innovations in technology are not away of the number of free solutions available to organizations. This article discusses how to go about leveraging these technologies.

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People Versus Process

Today I answered a question on LinkedIn regarding a fledgling company’s pursuit of a software development firm in order to commercialize their idea. I was fascinated to read the other answers, which predominately focused on the process whereas I focused on the people. That’s when it struck me… People solve problems, not processes. I know […]

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