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Archive | Inbound Marketing Inquirer

The Inbound Marketing Inquirer is the weekly newsletter from Domesticating IT.

Google Hummingbird SEO Case Study

How Does Google Hummingbird Affect Keyword Rankings?

Organic Search Engine Marketing used to be so straightforward. Make sure your on-page signals (URL, title, headings, alt text, keyword density, etc.) were good and then generate back-links with optimized anchor text. Alas, those days are long gone. Google’s algorithm updates can whipsaw your keyword rankings by three or four pages at a time, almost overnight. Today’s […]

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Leadership is critical for content marketing

Content Marketing Success Starts at the Top

I’m traveling this week, attending the annual ISA (International Society of Automation) Fall Leaders’ Meeting. The Society is about to launch a brand new website and we were talking about the new blogging capability we’ll have. Several people asked me what has been successful with my clients when it comes to content marketing. The secret ingredient […]

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