Let’s face it. It’s hard to have a highly evolved digital marketing strategy when the goal posts get moved all of the time. Nevertheless, staying competitive requires that organizations be nimble and ever more sophisticated in their marketing approaches. Effective digital marketing is highly dependent on implementing the right strategies for your organization. And growing … Read more
You’ve read the blog posts, viewed the webinars, attended the conferences, bought the t-shirts. Maybe you even hired a consultant or two to help move the ball forward. You’ve either dipped a toe in the water or done a head-first swan dive into the inbound marketing pool. I guess there’s one question to ask at … Read more
The Heartbleed Bug is not specifically a digital marketing topic. However, I’m covering it for two reasons. First, any digital marketer is going to spend an awful lot of time online. This means that they will be particularly vulnerable to this bug. Second, I’m getting a whole bunch of emails and inquiries from people asking … Read more
Yup. Here’s yet another post about how important mobile is in your marketing efforts. I know you’ve probably heard it before, so why am I writing this blog post? It’s not just link bait. I’ve seen three different reports in the past 48 hours that all point in the same direction. Also, I still see … Read more
With countless resources available to entrepreneurs wishing to take the leap in the startup unknown, it can be difficult at times to judge which advice is truly helpful. The following list is a collection of must-consult marketing books (including three by Seth Godin or “the ultimate entrepreneur for the Information Age”) which are absolutely worth … Read more