House, M.D. was a U.S. television show from 2004 through 2012. The show’s main character, Dr. Gregory House, was (according to Wikipedia) “a pain medication-dependent, unconventional, misanthropic medical genius who leads a team of diagnosticians at the fictional Princeton–Plainsboro Teaching Hospital (PPTH) in New Jersey.” One of his recurring mantras that frequently worked its way […]
This article is part of a series of SmartFunnel case studies that provide examples of demand generation campaigns, which combine the best of inbound and outbound marketing strategies in order to generate great results. LinkedIn is a tremendous resource for identifying and connecting with target prospects. Our Better Demand Generation SmartFunnel begins with LinkedIn as a […]
This article is part of a series of SmartFunnel case studies that provide examples of demand generation campaigns, which combine the best of inbound and outbound marketing strategies in order to generate great results. Blogging is all the rage these days, but companies are struggling to see bottom-line results. Our “Better Content Marketing” SmartFunnel utilizes advanced […]
With my background in industrial controls and leadership positions in the International Society of Automation (ISA), control system integrators are near and dear to my heart. I have lots of friends and colleagues who work in that industry. Over the past few years, I’ve conducted dozens of digital marketing assessments for control system integrators and […]
SmartFunnels are simply the next evolution in marketing strategy that take advantage of new technologies and channels. CRM and email marketing system capabilities have advanced to the point where it is relatively simple to create sophisticated digital funnels. And new direct marketing channels have appeared via social media advertising. Together, these give rise to the […]
