Something really struck me yesterday: I think most digital marketers (myself included) are disproportionately focusing their efforts and resources in the wrong place. I attended Hubspot’s annual INBOUND conference this week. This event has seen incredible growth over the last few years. The first such event had several hundred attendees and this year’s attracted nearly … Read more
So, is this a thing now? Over the past few months I’ve noticed what is ostensibly a conversion rate optimization trend that was a little jarring at first and now is beginning to get under my skin a little bit. I’m seeing it on more and more sites. Many of those sites are run by … Read more
There are three basic metrics that determine how much revenue your e-commerce website will generate. It’s important to look at each one and maximize their performance. The good news is that they’re not additive, they’re multiplicative. That means that making incremental improvements in each area will quickly expand into a significant boost to your e-commerce … Read more