Content marketing is the fuel that propels inbound marketing.
We held our inaugural webinar this past Tuesday, Blogging for Business. It was a huge success and the first in an ongoing series of marketing & sales webinars we’ll be conducting. Our next topic will be SMB Guide to Prospecting With LinkedIn. Be on the lookout for an announcement (and be sure to sign up for … Read more
We’re launching a free webinar series to help marketers and business owners improve their Internet marketing skills. We’ll be running them every two weeks and the first in our series will be Blogging for Business on March 4, 2014 at 1pm ET. [button link=”http://authentiasoft.com/blogging-for-business-webinar/?utm_source=Authentia&utm_medium=banner&utm_campaign=BloggingForBusiness” style=”alert”]Register NOW…[/button] Blogging for Business There are lots of reasons why blogging … Read more
In an internet marketing environment saturated with blogs of every description, it’s an excellent idea to use whatever blogging tools are at your disposal to make your content stand out. More and more businesses are taking advantage of blogging as a means of communication with customers, potential customers, and colleagues. Improve your content marketing by … Read more
I’m not beneath saying, “I told you so.” Just two weeks ago, I gave you 4 reasons why content marketing works. Nearly 3 years ago, I wrote an article explaining that customer liberation – not piracy – was responsible for the decline in music industry revenue. What do those two stories have in common? They both … Read more
The biggest challenge (arguably) with content marketing is finding the time. Although we know how valuable it is and what a great investment content is for our marketing efforts, let’s face it: We can always find a higher short term business priority. And so the blog post, ebook and webinar are perpetually pushed out until … Read more