Inbound marketing begins with creating content, optimizing it for search, and promoting it via social media.  Blogging is the Queen Mother of content platforms, but many companies are more intimidated by it than they probably should be.  Frequently, they focus on the task of creating original content. While this is certainly critical, it’s not the only type of content that can be leveraged.  Most organizations generate lots of other content that can be re-purposed.

That’s where the concept of a “content conveyor belt” can help.  This presentation introduces the idea and explains its advantages and how to set one up.

Similar Posts:

• Safe, Effective, Affordable Email Marketing for Non-profits
• Search Optimization: A Panda Update from SEOmoz
• Groundswell: A 286 Page Commercial?
• Creating Great Content – ISA District 13 Leaders Conference
• High Five for Week Ending 17-Oct