Domesticating IT
Website design and inbound marketing
There are two huge marketing myths that tend to hold some companies back from considering inbound marketing strategies. Those companies who consider themselves to be B2B (business-to-business) frequently think that inbound marketing and social media aren’t for them. I think there are two reasons that they’re wrong. First, my contention is that there is no [...]
Life is simple. It’s just not easy. The same can be said for inbound marketing. There are lots of factors that will determine whether or not your inbound marketing initiative will be successful. Making a checklist of these factors is helpful but not terribly useful. I’m an engineer by education, so that means I love [...]
I’ve written and spoken about the Social Media Doppler Effect on several occasions. My premise is that even though most businesses have stopped dragging their feet with regard to social media and inbound marketing, they’re not moving nearly fast enough. The rate of change and innovation in the online space is accelerating faster than the [...]
In last week’s Inquirer, I announced that I was leaving Hubspot and explained why. I tried to be clear about the reasons why it didn’t fit me and might be a fit for others but left a couple of things out. Thankfully, Hubspot CMO Mike Volpe graciously chimed in and added some good points. I [...]
This is the resource page for my CSIA Executive Conference 2013 presentation, How Not to Fail at Social media. It contains a pre-recorded version of the presentation as well as some additional links you may find useful. Recommended Links Check out this Introduction to Inbound Marketing slide deck. Learn to grade your own inbound marketing [...]