Top Menu


Website Design


Inbound Marketing

Workshops &

Inbound Marketing Training

Helping Businesses Think Differently About Marketing
Empowering Them to Make It Happen

Attention Businesses: Humor Me for a Minute

steve ballmer toungeThe first lesson businesses need to learn in the social media age is that they don't have anywhere near as much control over their own brand as they used to have. I still run into CMOs of large corporations who approach social media like it's a disease that needs to be quarantined and weaponized. But if you've ever seen Jurassic Park, you know that nature has a way of getting its way. The same is true of social media. Seemingly innocuous and even private dealings for your business can define who you are to a huge swath of the world in a social media instant. There's a skit from an old Bill Cosby routine where he wonders why people subject themselves to the side effects and indignities of drugs. At one point, he wonders particularly about cocaine:
I said to a guy, "Tell me, what is it about cocaine that makes it so wonderful," and he said, "Because it intensifies your personality." I said, "Yes, but what if you're an asshole?"
I kind of look at social media the same way. It intensifies your personality as a company. This week, I have two diametrically opposed examples of how social media can positively or negatively shape your brand image.

Murphy's Law of Social Media

The Inbound Marketing Inquirer is a weekly premium article that's free to view for members. To read the remainder of this article, create a free account now:
First Name:
Last Name:
Password (twice):
Enter your desired password twice. Must be at least 8 characters long.

Top Marketing Stories of the Week

Ctrl Alt Delete – Get Rid of TSR Marketing

Reading this book caused me to rethink my advice to business that they should speed up. They should reboot. Read more…

The Left Brain PowerPoint

After writing a book about the importance of left brain thinking in the age of self-publishing, how could I not share this? Read more…

The Do’s and Don’ts of Conducting Interviews For Your Blog

If you're stuck for content ideas, interviews are a great way to break through. They're also great for promotion. Read more…  

Inbound Marketing Inquirer Subscribe

Manchester, NH | 603-606-5937 | [email protected]