In an internet marketing environment saturated with blogs of every description, it’s an excellent idea to use whatever blogging tools are at your disposal to make your content stand out. More and more businesses are taking advantage of blogging as a means of communication with customers, potential customers, and colleagues. Improve your content marketing by … Read more
As a child of the 70’s, I (all too) frequently turn to songs and television and movie quotes from that era. One song that might describe today’s announcement is Billy Joel’s “Movin’ Out.” But I think a more appropriate one would be the theme song from the Jeffersons, “Movin’ On Up.” That’s because I’m really … Read more
I had the pleasure of interviewing Jen Falasca, who is currently the community manager at SmartBear Software. She’s been managing online communities since “Mark Zuckergerg was in diapers,” for such companies as Cisco, Discovery Communications and Amadeus Global Travel. She specializes in building communities and bringing people together for a common goal. She describes herself … Read more
Managing social media correctly is imperative in today’s business environment and keeping up to date of changes and trends within social media outlets is equally important. The following facts might surprise you and encourage you to reevaluate, if not rework, the management of your social media presence. Social media is not just for the young. … Read more
Mark your calendars! 2014 is offering several can’t miss marketing events in Boston and New York. Experts in several industries with a wide range of backgrounds will be coming together to share their marketing knowledge with event goers. Participants will take away invaluable marketing advice and be on their way to implementing their 2014 marketing … Read more