Four Reasons Why Content Marketing Works

why does content marketing work

Content is the fuel that propels any inbound marketing effort. A consistent, well-written blog and/or email newsletter results in a loyal audience that is eager to hear what you have to say and tends to share it with others (hint, hint). A high quality, well-promoted ebook spreads brand awareness and generates leads. But the best … Read more

How Does Google Hummingbird Affect Keyword Rankings?

Google Hummingbird SEO Case Study

Organic Search Engine Marketing used to be so straightforward. Make sure your on-page signals (URL, title, headings, alt text, keyword density, etc.) were good and then generate back-links with optimized anchor text. Alas, those days are long gone. Google’s algorithm updates can whipsaw your keyword rankings by three or four pages at a time, almost overnight. Today’s … Read more

Content Marketing Success Starts at the Top

Leadership is critical for content marketing

I’m traveling this week, attending the annual ISA (International Society of Automation) Fall Leaders’ Meeting. The Society is about to launch a brand new website and we were talking about the new blogging capability we’ll have. Several people asked me what has been successful with my clients when it comes to content marketing. The secret ingredient … Read more