How Lambda and Sigma Are Squeezing Inbound Marketing

Anaconda Vise

I attended Hubspot’s Inbound13 conference this past week. All I can say is, “Wow.” I’ve been going for four years and the growth in quantity and quality have both been staggering. I felt a bit like a pre-adolescent girl at a Big Time Rush concert, as some of my favorite marketing thinkers and doers were … Read more

GIMD: Getting Inbound Marketing Done

Inbound marketing like water

A couple of weeks ago, I asked the question, “Are you too busy to blog?” In that post, I made the case that the reality is that you’re probably not too busy. Over the past couple of weeks, I’ve spoken with a bunch of prospects who say they’re too busy for all of this blogging … Read more

Website Design: This Simple Question Changes Everything

Your Website Is Not a Place to Put Stuff

This has been a busy website design week for me. Between proposals and client work, I’ve covered the same topic five or six times. Each conversation began in a different way but they all ended up in the same place. We need to make our navigation bar prominent so that visitors can find everything easily. … Read more

Internet Marketing Risk Assessment: How and Why You Should Do Them

Are you playing "Risk" with your internet marketing?

Back in the day, I was an engineer with expertise in three areas that collided after the terror attacks on 9/11; industrial control systems, water & wastewater treatment and software development. A highly unlikely series of events (too long to recount here) led me to become heavily involved in the areas of vulnerability assessments and … Read more